Moving From Business To Brand - With James Fitzjohn

For many SME leaders, running a business comes naturally, but turning that business into a clear, customer-facing brand is where the real challenge lies.

Without a clear brand strategy, even great products and services can go unnoticed. Strategy doesn’t need to be complicated. The best ones are simple to understand, easy to act on and powerful enough to shape how your business is seen and remembered.

In this 1-hour workshop, James Fitzjohn, Founder & Director at Brew Consulting, will guide you through:

• Defining brand strategy and why its essential for your business

• Harnessing customer insight to make better marketing decisions

• Deconstructing your brand personality and purpose